Twitter is making changes and is focused to work effectively on Project Lightning.
Twitter Inc. is the most preferred social media network these days. Irrespective of that, it still trails Facebook in the market and is tries to catch up for a very long time now. The microblogging platform has to be more than ‘just a rival’ to Facebook in order to become the market leader and dominate the social media industry.
Twitter is completely revamping its business, strategy, and interface in order to make it better and effective. It is not about the character limit, followers, following, timeline, or anything else. What it is really about is ‘What’s happening?’
However, so far, the social media giant has failed to gain traction to that question from its users. For a very long time now, the social platform failed to engage its audience to this one central motive but failed repeatedly. It is effectively making changes and has revealed a new project, named as Project Lightning. Various sources stated that this would be one of the main features of the company’s platform in the coming times.
A button will be provided in the very center of menu bar of Twitter’s mobile app that will be providing real time information and news to its users. The editorial team of the company will be defining and writing big stories and current affairs on almost every topic along with attaching tweets, images, and videos to it to explain the whole scenario.
According to sources, “If Twitter does this right, Lightning will make Twitter more accessible, simpler, and friendlier. And it’ll work precisely because it dispenses with everything we currently know about Twitter.”
To be fair, Twitter is a very important social media networking platform that joins people from all around the world together. It has been vital to everyone when it comes to making decisions, democratic uprisings, or enacting social changes. According to Wired, “Those are great things, but they don’t represent the day-to-day Twitter that exists when the world isn’t pulsing with imminent change. That Twitter has been co-opted by people who saw a global billboard service rather than a messaging tool.”
This platform is the strongest tool to make everything happen. Hence, the company officials want it to portray a strong and dominating presence. The micro blogging platform wants to focus on real-time information and wants its users to engage more in the current happenings as well. In the past months, it has dedicated its time towards these efforts, and as it is being said, “Twitter is killing Twitter to save Twitter”.
Twitter Inc. is the most preferred social media network these days. Irrespective of that, it still trails Facebook in the market and is tries to catch up for a very long time now. The microblogging platform has to be more than ‘just a rival’ to Facebook in order to become the market leader and dominate the social media industry.
Twitter is completely revamping its business, strategy, and interface in order to make it better and effective. It is not about the character limit, followers, following, timeline, or anything else. What it is really about is ‘What’s happening?’
However, so far, the social media giant has failed to gain traction to that question from its users. For a very long time now, the social platform failed to engage its audience to this one central motive but failed repeatedly. It is effectively making changes and has revealed a new project, named as Project Lightning. Various sources stated that this would be one of the main features of the company’s platform in the coming times.
A button will be provided in the very center of menu bar of Twitter’s mobile app that will be providing real time information and news to its users. The editorial team of the company will be defining and writing big stories and current affairs on almost every topic along with attaching tweets, images, and videos to it to explain the whole scenario.
According to sources, “If Twitter does this right, Lightning will make Twitter more accessible, simpler, and friendlier. And it’ll work precisely because it dispenses with everything we currently know about Twitter.”
To be fair, Twitter is a very important social media networking platform that joins people from all around the world together. It has been vital to everyone when it comes to making decisions, democratic uprisings, or enacting social changes. According to Wired, “Those are great things, but they don’t represent the day-to-day Twitter that exists when the world isn’t pulsing with imminent change. That Twitter has been co-opted by people who saw a global billboard service rather than a messaging tool.”
This platform is the strongest tool to make everything happen. Hence, the company officials want it to portray a strong and dominating presence. The micro blogging platform wants to focus on real-time information and wants its users to engage more in the current happenings as well. In the past months, it has dedicated its time towards these efforts, and as it is being said, “Twitter is killing Twitter to save Twitter”.