Amazon is thinking to increase its investment in the streaming service to keep up with the of market leaders.
Amazon Inc. is the reigning monarch of American online shopping. It has not only restricted itself to the e-commerce business like its domestic rivals, including Wal-Mart, Best Buy, Target, etc. However, it experimented to expand in more business categories and remained successful in many of them.
One of the retail giant’s business categories is the streaming video service. The company’s segment of Amazon Prime offers numerous benefits to its subscribers. Amazon Prime also offers Prime Instant Video to its customers, which is one of the great platforms to stream online video content.
The competition in the streaming industry is rising tremendously; hence, more companies are willing to invest in it. Reportedly, the retail corporation is also thinking to invest more in its Prime Instant Video sector than it usually does. It is constantly attempting to keep up with the pace of the market leaders. Therefore, the online retail company will now be looking forward to increase and expand its investment in original content programming for the Prime Instant Video Service.
Recently, Netflix came out to announce that it would be focusing more on owning and producing unique and original content in order to expand its portfolio. It desires to be more than just owning the rights of other shows. Now, online retailer is following the footsteps of the streaming giant to produce its original programming.
The Vice President of Instant Video in Europe, Jay Marine, stated at the launch of this year’s London Technology Week that the company is all set to double the investment in the streaming service. It will actually be the double amount of money that it spends on programming. Jay Marine said, “It's going to invest more to bring our customers worldwide more originals, more great TV series than they have never been able to see before.”
Amazon made a massive $1.3 billion investment in its streaming service last year and produced various award-winning shows, including ‘Transparent’. Tech Radar reports, “Doubling that investment to nearly $3 billion sounds like one hell of an investment and with nigh-on 14 million subscribers to keep happy the numbers are looking pretty good until you start looking at the numbers the big Netflix dogs are throwing around. With over 60 million subscribers and a spend of around $10 billion in the past year you can see why Amazon needs to start upping its game, and why it needs to start making sure all those standard Amazon Prime subs are making use of its Instant Video service.”
Amazon Inc. is the reigning monarch of American online shopping. It has not only restricted itself to the e-commerce business like its domestic rivals, including Wal-Mart, Best Buy, Target, etc. However, it experimented to expand in more business categories and remained successful in many of them.
One of the retail giant’s business categories is the streaming video service. The company’s segment of Amazon Prime offers numerous benefits to its subscribers. Amazon Prime also offers Prime Instant Video to its customers, which is one of the great platforms to stream online video content.
The competition in the streaming industry is rising tremendously; hence, more companies are willing to invest in it. Reportedly, the retail corporation is also thinking to invest more in its Prime Instant Video sector than it usually does. It is constantly attempting to keep up with the pace of the market leaders. Therefore, the online retail company will now be looking forward to increase and expand its investment in original content programming for the Prime Instant Video Service.
Recently, Netflix came out to announce that it would be focusing more on owning and producing unique and original content in order to expand its portfolio. It desires to be more than just owning the rights of other shows. Now, online retailer is following the footsteps of the streaming giant to produce its original programming.
The Vice President of Instant Video in Europe, Jay Marine, stated at the launch of this year’s London Technology Week that the company is all set to double the investment in the streaming service. It will actually be the double amount of money that it spends on programming. Jay Marine said, “It's going to invest more to bring our customers worldwide more originals, more great TV series than they have never been able to see before.”
Amazon made a massive $1.3 billion investment in its streaming service last year and produced various award-winning shows, including ‘Transparent’. Tech Radar reports, “Doubling that investment to nearly $3 billion sounds like one hell of an investment and with nigh-on 14 million subscribers to keep happy the numbers are looking pretty good until you start looking at the numbers the big Netflix dogs are throwing around. With over 60 million subscribers and a spend of around $10 billion in the past year you can see why Amazon needs to start upping its game, and why it needs to start making sure all those standard Amazon Prime subs are making use of its Instant Video service.”